Are you a Twitter fan? Are you not a Twitter fan? It is not the point right now because great ideas are worth to be observed. Twitter is the fourth biggest social networking site, following Facebook, YouTube, and Instagram.
Twitter has 313 000 000 visitors monthly. Pretty impressive. It is the fastest information channel right now, and nearly 30% of the users prefer Twitter to get informed about fresh, groundbreaking news or are searching for an opinion. Twitter has earned its name of an elitist network, preferred by bloggers, journalists, politicians and prominent public figures.
Let’s go back in 2006 when the “father” of Twitter Jack Dorsey came up with the idea of an SMS-based platform.
At this time Jack Dorsey was working at the podcasting company Odeo, which experienced hard times trying to shift the direction into a new business model. Jack already had this idea and had the chance to present it at the right time.
Odeo gave him the green light to think it over and grow the idea. Twitter was released in March 2006, and the first tweet was sent.
The 140 characters limit
Everyone who has used Twitter knows about this limit. So why only 140 characters? As we mentioned, Twitter was meant to be SMS service and started with the standard character limitation for character length. In the past couple of years, Twitter fans were concerned about gossips Twitter would remove the limit, changing one of the trademarks of the platform.
The 140 character limit have defined Twitter as quality content based network. Having so few characters, users must be quite eloquent and need to have something to say. It is the limitation which probably pushed journalists, writers, and bloggers to use Twitter so much.
How Twitter got its name?
It is a funny story, as the word “twitter” is describing the sound of your phone vibrating in your pocket. Jack Dorsey and his team were brainstorming for the perfect name and chose “twitch” at first. Unsatisfied from the vision the work evoked, they finally stopped at “Twitter,” which means “a short burst of inconsequential information,” and “chirps from birds.”.
The Twitter logo
Their first logo wasn’t; the bird though. They started with the name of the network written in simple letters. The bird logo came in 2010 and ideally suited Twitter’s mission- to spread the word as fast as possible. Even the sound of a message looks like bird tweet.
Since it’s release Twitter slowly, but gradually started to grow up, adding more and more users to its network, who at the other side attracted followers. Twitter have always used timeline based algorithm, which means a user sees all tweets from the people he follows in chronologic order.
So, if you want to be seen, or heard, you would like to be consistent in your speech. To orientate easier in the network’s interface user started to use hashtags and @ signs, to mark interesting subjects and other user’s names.
It is brilliant how Twitter used the user experience to make its product even more successful. The fist hashtag was used in 2007 by the designer Chris Messina.
By 2009 Twitter reached a peak of nearly 18 million users! At this time Twitter has defined a new trend- entertainers joining the network. Today is okay to see celebrities sharing their thoughts on Twitter; you know Barak Obama have one of the most popular accounts today. But back then, the need to gain followers was the reason Twitter continued to grow.
In the next couple of years, the network reached 150 million monthly users by the end of 2011. More and more users started to engage with famous figures and brands. Twitter soon became a platform used by business to gain brand awareness and fans.
The fall down
Still Twitter is the fourth most influential social network, but still is seems like it is losing the social media competition. Too many users abandon their accounts and the level of engagement and time spent on the platform is far too small, compared to Facebook and Instagram.
Other social media are more user-friendly, easy to use and gone through many changes over the years. Twitter remains true to its original vision, but seems stuck, missing the trends.